-
Unknown A
Let's go.
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Unknown B
So here we go. I have it here. This is the MrBeast secret.
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Unknown A
I don't know if I should be concerned.
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Unknown B
I guess you faked going to college.
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Unknown A
Oh, that. That's the juicy one.
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Unknown B
On your hundredth video, you wrote your stats.
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Unknown A
I did do that. I remember that.
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Unknown B
It's not like at 100, you were rich and famous.
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Unknown A
People say it takes 10,000 hours to master or something. And I'm like, that's when you start.
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Unknown B
But, you know, like, nobody does this. Right.
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Unknown A
I don't understand why.
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Unknown C
So we want to do an exercise.
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Unknown A
To see if I can come up.
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Unknown B
With a viral idea, but with a budget of $1,000.
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Unknown C
Yeah, exactly. So we're gonna do a random word generator.
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Unknown A
They're gonna think this is ring. All right, so it gave us the word grandmother. So what's a viral idea with a grandmother? I mean, bro, if you actually want, like, a mega banger, what's it doing?
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Unknown B
Hey, what's up?
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Unknown A
How's it going, boys?
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Unknown C
Hey, how you doing?
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Unknown A
Let's go.
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Unknown B
What I like about you is that your approach to whether it's YouTube, selling chocolate, losing weight, whatever it is.
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Unknown A
Yeah.
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Unknown B
You have a certain mentality. I think you were wired differently. I think in 20 years, I'm gonna be able to look, I'm gonna show my kids and be like, yeah, wait, before Jimmy was president, you came on my podcast. We sat at this little table. So I honestly think you're wired differently. And I want to share those with audience that anybody could use, whether you want to be a swimmer, you want to be a YouTuber, you want to be a business person, whatever. I also called your assistant, called your. Your thumbnail guy.
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Unknown A
They didn't even tell me that.
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Unknown B
What. We go. I have it here. This is the Mr. Beast Secrets.
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Unknown A
And so I don't know if I should be concerned.
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Unknown B
We're going to go through these. These are nine of what I consider to be your rules. Now, you could tell me if. If these are.
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Unknown A
Oh, are you making this a game? He's laying them out in front of me.
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Unknown B
Here you go. So we're going to play this game, and each one of these is, to me, a rule of Mr. Beast. It's something we've seen about the way you operate. And I want you to kind of talk about these. So this is number one.
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Unknown A
Okay? Burn the boats.
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Unknown B
Burn the butts. So burn the butts. Your mom wanted you to go to college, and I guess you faked going to college. You pretended to go, what?
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Unknown A
What is the story oh, that, that's a juicy one. So, well, first off, we didn't have the kind of money to go to a real college, so it's just like a free community college. But yeah, my mom, because she grew up pretty traditionally the, you know, military, worked her whole life. But then 2008, she lost everything when the real estate collapsed and so lost all her savings and stuff. Like, we, we went bankrupt and had to file for bankruptcy. Like, so she's like, very paranoid. She just wants her, her kid to like, go get a job and like, not fuck up and not do any. She's very risk adverse. And so that was a constant tug and pull because I'm like, I'm going to be a YouTuber or homeless. And she'd be like, but then you could be homeless. I'm like, okay. I mean, it is what it is.
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Unknown A
I don't care. I'm going to be a YouTuber. And she, it just never clicked in her head. To her, it's like, if he doesn't get a college degree, he's like, my son's a failure. I just wasted 18 years. Like, he's, he's not going to be able to provide. So for, for her, it was like, either college or my life's ruined because that's just how her brain's wired. And because she went through so much. And so when I was like, I don't want to go, she was just like, then leave. Get out of the house. Like, I can't. I just can't bear the sight of my son just sitting around and, you know, just throwing his life away. And I didn't have enough money to move out, so I was like, frick. And luckily the community college is so cheap, it's not like she was wasting money on it.
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Unknown A
So I was like, okay, I'll go to college. And then, I mean, I just flat out lied to her. Like, I was like, I'll. I'll do it. But, you know, I had no intention of actually doing it. And so I went just to see what it was like. And I was like, well, maybe I'm like being a little dramatic. And I went to class for like a week. Horrible. It was so boring. I mean, I swear, like, the teacher was just reading out of the book and I was like, why, why do I have to. I could just read the book. Like, what are we doing? You know? And I said that to some of the people around me and they're like, yeah, that's what education is. Stop complaining. And I'm like, I Just was my head hurt. And so then I was like, it is what it is.
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Unknown A
Like, I have like a six month time clock. I have to make enough money where I can move out because once my mom knows I'm. I'm screwed. She's going to kick me out of the house. Honestly, I would want to leave the house because I know it's going to make her depressed and very sad.
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Unknown B
And so you just didn't go after that?
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Unknown A
Yeah, so I would go every day. Go. And then I would just sit in, like this, Like, I had a really old, like, Dodge Durango that was super used with a lot of miles. And I would just sit in the Dodge Durango and like, edit videos and I film at night. And I'd go.
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Unknown B
And would you come back and be like, school was great?
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Unknown C
Yeah.
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Unknown A
I was just like, yeah. You know, she'd be at Cowell's college and I'd be like, you know, and then move on. And I just wouldn't tell her that I'd stop going.
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Unknown B
But you burned the boats. You're like, all right, I got six months.
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Unknown A
Exactly.
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Unknown B
I got to either make it or shit.
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Unknown A
Somehow I figured it out. I don't even remember, but we. I had a month where I made 20 grand right before it was time. Like, the. The window was almost up. And then I just told my mom. I was like, I haven't been going. I'm failing. I found a place down the road. It's 700 bucks a month. Sorry.
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Unknown B
She's like, all right, hey, real quick. I'm trying something special for this episode. Let me know if you like it. We were talking to Jimmy, and before these episodes, I do 30, 40 hours of research and prep, and I make detailed notes that, for me, make it super easy to remember all the key takeaways. Well, for the first time, I'm actually going to give those notes to you so you can get them for free. In the description below, it's my notes. The key takeaways from this episode. Go ahead and grab it. It's down in the description below. Is this kind of a strategy for you where you're like, I don't think it's a strategy.
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Unknown A
It's more my personality. I'm a very obsessive person. Like, I. If you told me to, like, do a hundred things, I would struggle at it. But if you told me to think on this one thing every second of the day for the next 10 years, like, I can do that pretty easily. So I like to just obsess over something. I Like to dream about it, wake up, think about it, think about it, think about it, think about it, think about more. Work on it, work on it, work on it, think about it, think about it, dream about it. And just do that every single day like that. For to me, it comes very naturally.
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Unknown B
So what was your observation? We just went to Walmart with Jimmy.
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Unknown A
We did.
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Unknown B
Give me your.
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Unknown A
We haven't talked about this voice youe audience probably doesn't even know I sell chocolate. We have a Feastables. It's a chocolate company. And I'm sure we'll go into that at some point. Yeah, Feastables.
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Unknown B
This episode is brought to you by Feastables.
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Unknown A
So I took them to a Walmart just because it's my favorite thing to do in my free time. I go walk up and down chocolate aisles in different retailers. And so I brought him along.
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Unknown C
He was telling us everything about merchandising. Everything. Not just about Feastables, but about competitive chocolate companies. He was showing us, like talking numbers of sales.
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Unknown A
Dude.
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Unknown B
I thought, like influencers. It's just like, you give them a product, they're like, oh, this. Okay, guys.
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Unknown A
Hey, buy this.
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Unknown B
You know the chocolate game inside and out. He was in the aisles, like reconfiguring the SKUs, making everything straight.
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Unknown A
I like landed in D.C. for a layover to then fly to North Carolina. And then I got off the plane to go to my connecting flight and I was like, wait a minute. And I just open up like Google Maps and I searched Walmart and I was like, I can just drive there and hit 25 Walmarts on the way home. And so then I. It was like 10am and then I just skipped my connecting flight, just rented a car and I drove from D.C. visited every Walmart on the way to North Carolina. I didn't get home till like 9pm and I just like.
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Unknown B
It was like, the CEO of Hershey's has done that?
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Unknown A
Probably not.
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Unknown B
I wonder if he's doing it. And the guy.
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Unknown A
It's a problem.
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Unknown B
Your friend who was like, have you gone to Walmart with him? They're like, he's like, yeah, I don't know. Jimmy has like a badge. Like if something's out of stock, he just goes in the back and restocks it himself.
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Unknown A
Yeah.
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Unknown B
Did they give you, like, do you have some way of like.
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Unknown A
Well, it's a, it's a vendor's license. So a lot of people have vendor's license, like beverage, like Coca Cola. They. So they have a drink sales network where you can fit like theoretically, 10,000 chocolate bars in a pallet, you can only fit 500 Coke cans. So it's like a lot harder to store 10,000 cans of Coke than it's 10,000 chocolate bars. So for that, they have Coke trucks at some Walmarts they go to every single day, and they'll just take the product and go put it in the back for the Walmart places, and they'll go stock the shelves and everything. So Walmart's pretty transparent about that, which I was when I first got into the CPG game. I was like, no shot. Like they're just going to let us do it. But yeah, if you're products out stock on the shelf, you have a vendor's license, you can go in the back, scan it in, and put it on the shelf.
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Unknown B
Smart.
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Unknown A
Yeah. I mean, you could argue it's not a good use of your time. And I don't know why I do it. It's kind of therapeutic. I just love going to Walmart and fixing the product. I like just observing it, like, what it looks like on the shelf, seeing what the competition is doing, just seeing who's grabbing it and buying it.
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Unknown B
It's like those memes, like, men won't go to therapy, but they'll do this. This is your thing.
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Unknown A
I organize a chocolate aisle in Target or Walmart.
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Unknown B
So let's do rule number two. This one. Go ahead. You can. We can reveal this. I think you know what this one is.
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Unknown A
Rule of a hundred.
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Unknown B
I know I gave it a name. So this is. I'm gonna quote you on this. So this was somebody you know. I'm sure you could ask this a million times. Okay, how do I, you know, what advice do you have for me as a YouTuber or how do I be successful on YouTube? And you said this thing that to me was like, every creator should print this and put it on their wall.
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Unknown A
Oh, God.
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Unknown B
This applies everything. You go, look, your first video's not going to get views, period.
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Unknown A
You're taking a hundred videos. Improve something every time. On the hundredth one, then ask questions.
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Unknown B
To me, that's the rule of a hundred is before you come, ask for advice. It's like, have you made a hundred videos? And every time try to make one thing better? And that's like, also very achievable, too. It's not like some insurmountable thing to do. It's like, all right, I'm going to make my intro better. I'm going to make my editing better, or whatever it is. And that and the beauty of what you said was. I think the way you said it, you were like, if you do that a hundred times, and I say, come talk to me after you've done the hundred people, 99% of people just don't do it. And then the 1% of people who do, they don't need me after that. Like, you figure it out. Which is.
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Unknown A
It's more of a metaphorical mindset, because that's the thing. It's most people who, like, need advice is just go do it and learn through failure. I'm a big fan of just trial by fire. Go do it, fuck up a bunch of times, and, like, get 0.1% better, and then do that for a couple of years.
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Unknown B
I have a couple other pictures to show you. So this is one. This is one of your thumbnails.
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Unknown A
Oh, God.
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Unknown B
During your ride.
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Unknown A
That's still on my channel.
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Unknown B
So I went and I looked at your. Your. Your first hundred. I was like, all right, let me see. He said, the rule of 100. Let me go look at his first hundred. And I saw this. And, like, today you're probably known as, like, one of the best, smartest thumbnail people in the world, right?
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Unknown A
Black Ops 2. Shotgun gameplay with commentary, PS4 or Xbox.
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Unknown B
Just. I suck at making thumbnails, which is honestly dope, because most people, if they feel like they're bad at something, they just don't do it. They shy away.
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Unknown A
Yeah.
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Unknown B
And then you have this other one, which is like your hundredth video. On your hundredth video, you wrote your stats.
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Unknown A
You go, oh, my God, subscribers. I did do that. I remember that.
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Unknown B
730 subscribers. So on your rule of 100, it's not like, at 100, you were rich and famous.
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Unknown A
Yeah, right. And honestly. Yeah. Probably 150 of them are me asking people on Xbox Live to subscribe. Like, when I'd be playing Call of Duty and like, a game chat, I yo subscribe to my channel. So what do you see?
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Unknown C
People get wrong about the rule of a hundred.
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Unknown A
Most people just aren't as obsessed with improving things. They get, like, pigeonholed in the box and they're like, oh, I just need to improve. I mean, this applies to everything, but I guess, specifically content, they'll be like, oh, I just need to write better jokes or I need to have better camera or this. And then it's. It's not. It's just a mindset. Like, every single. Every single thing can be improved. There's no such thing as a perfect video. You know, from. I mean, you can go as low as you want to. Like, the coloring to what you're wearing, to you, how you speak, to how long the video is to. I mean, there's nothing that you can't improve. And so, like, just having that mindset where you're always trying to get better and like, applying that to everything across the board, not just narrowing on this one little thing, but also with this.
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Unknown A
Honestly, a lot of people are mentors. They just don't listen. So they'll ask me for advice. And like, the ones who will listen, they'll take their revenue from like 30k to 400k a month, or their goals, subs, whatever it is, I can show them how to hit it. But a lot of times people ask for advice, I'll say it and it'll be like, in one ear and out the other. And like. So those are the worst.
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Unknown B
I use this because I was studying Seinfeld recently and I don't know if you know, Seinfeld has this daily thing. Seinfeld's now like 70 years old. He's still like, in the stand up comedy game. He's the only standup billionaire, like, ever. So he's the only comedian who's a billionaire. It's pretty crazy. And so I was like, all right, what can I learn from Seinfeld? And one of the things he did was he was like, every day for like the last 45 years, I wake up and my first two hours of the day, I write, he's like, I write jokes. He's like, guess what? If you wanna get good at jokes, you write jokes every day. And he's like, every day I just try to make it one better than the other. They talk about writer's block. He's like, that's nonsense. He goes, my rule is I sit down, I don't have to write, I just can't do anything else.
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Unknown B
And he's like. And then that makes me write. And I've been doing that. And he has this yellow legal pad of all the pages he ever did, and he literally laid em out on a road and he, like, paved the whole road. It became like a yellow brick road, basically. It's an incredible.
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Unknown A
Do you know how many hours that is? Two hours a day for 45 years. 30. 30,000 hours, right? Yeah, that's, you know, that's the thing people say it takes 10,000 hours to master or something. I'm. I'm like, 10,000 hours. That's. That's when you start, you know, first like that. Like, that's the mindset you need with like the rule of hundred. It's not because 10,000 hours, what is that? It's only like eight hours a day every four years.
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Unknown B
Yeah, exactly.
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Unknown A
It's not that they got crazy, but to a lot of people, 10, you know, that's the saying, 10,000 hours in your master. I think it should be 100,000 hours, to be honest. I think 10 is too easy.
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Unknown C
So if Seinfeld is like, locking himself in a room and saying, I can't do anything but write jokes, do you ever have to do that?
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Unknown A
Or is it just what I live for? Yeah, so, I mean, I just. I wake up, I walk in the studio, and normally this whiteboard over here, we erased it, I guess, so it wouldn't be leaked. But it have all the businesses, all the prowls, all the bottlenecks. Anything I could do to push things forward, and it's all listed out. And there'd be probably three or 400 things. And then we'd go through at the start of each week, and we just pick what needs to be done to what should we prioritize, et cetera, et cetera. So it'd be like feastables. It's like, you know, ethical sourcing. Here's three things that need to be done. Here's all the major bottlenecks that if you stepped in, you could push it forward. Content, toys, lunchly, whatever. So that's more how I structure my days is like. Because we just have a lot going on, and it's just like making sure what I'm working on is the most efficient thing.
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Unknown A
Because if there's like 10 people sitting around waiting on me to make a decision to go work, that shouldn't be a Friday thing, that should be a Monday at 9:01am thing. You know what I mean? So it's very even. Just. Just figure out what I need to accomplish in a week. And then even the order of what we do is very important.
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Unknown B
You want to do this third one?
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Unknown A
Yeah. You want to, Jimmy, let's do this bad boy. You can make anything viral.
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Unknown C
So in your. Can we talk about your leaked?
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Unknown A
Yeah, of course.
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Unknown C
The document succeeded.
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Unknown A
Yeah. You did a podcast on it.
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Unknown C
So we want to do an exercise.
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Unknown B
Exercise. Is it a challenge to see if.
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Unknown A
I can come up with a viral idea? Yeah, exactly. The problem here. I'm down for this. The only. The ironic thing is the only one here who will actually know if it's viral or not is me.
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Unknown B
You're grading yourself here.
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Unknown A
I know.
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Unknown B
It's that meme Where Obama's putting the metal on himself.
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Unknown A
Exactly. Because you guys could be like, I don't think they'll get 100 million views. And I'll just go, no.
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Unknown B
But here's the stipulation. Take a normal thing.
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Unknown A
Yeah.
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Unknown B
Make it an interesting viral idea, but with a budget of $1,000, because it's easy to sell. Oh, Mr. Beast would just put a million dollars. Okay, 10 grand. 10 grand.
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Unknown A
Okay.
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Unknown B
And you said you used to use random word generators.
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Unknown A
I did, all the time.
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Unknown B
So we gave you a random word generator. If you hit, uh, I don't know.
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Unknown A
Generator. Random words you could pick.
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Unknown B
You can flip through a few until.
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Unknown C
You find a word, find the actual thing.
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Unknown A
Like, so to give a little context to your viewers. The thing is, like, you could spend seven days. This is something I've said on other podcasts. I think this drives it home. I spent seven days buried alive. Right? That got hundreds of millions of views. Me laying in a coffin. It's like, holy shit. Put a coffin 10ft underground, cover with 20,000 pounds of dirt. I'm literally in a coffin for a week. That's. That's cool. That's viral. That was seven days of me laying down. I theoretically could have, instead of doing that, laid and just a bathtub for seven days. No one would have gave a fuck. Like that video would have. But in theory, it's the same amount of time, at least from a filming perspective. Logistically, maybe not. But in theory, both for me, just laying down for seven days. But one is super fucking viral, the other no one cares about.
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Unknown A
And so that's like the power of ideas. Like an idea with the right idea, you can do the exact same amount of work as a different idea, but get 50x the return. So that's. That's why I'm so adamant about generating good ideas. All right, so I just hit random. Create random words. Chocolate.
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Unknown C
Chocolate.
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Unknown A
They're going to think this is chocolate. This is a random word generator, bro. They're not going to. They're going to think this whole thing is non chocolate. Grandmother. All right, they gave us the word grandmother. So what's a viral idea with a grandmother that could be done for $10,000? I mean, bro, if you actually want, like a mega banger, I would do I completing 100-year-old's bucket list.
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Unknown B
Oh, so you meet a grandma.
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Unknown A
Yeah, I'd find a grandma. I mean, if you really wanted to, I wouldn't say I would do this, but if you wanted, like a viral, viral video, I'd find a Grandmother who's like terminally ill, and I'd take her and her grandkids and you know, do everything on their bucket list for them. Like that's a cool idea. Like don't do this title. But she will die in 30 days. So I fulfilled all her wishes that you clicked that.
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Unknown B
That's so good. Hold on, we gotta do another one. Okay. You passed. You passed the test. I just.
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Unknown A
This is a lifestyle. I can make things.
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Unknown B
I like the magic tricks.
-
Unknown A
Drawing. You want to do that one?
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Unknown B
Yeah, drawing.
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Unknown A
Okay. The next one here was drawing. I mean, well, so you want it for ten grand? Because the first thing I thought of is for drawing is drawing the world's largest picture. But that would be more than ten grand actually. Weirdly enough, a lot of videos go viral on YouTube where people are just like customizing phones or things like that. I depends is if, if I'm like a really good artist, I would do like TikToks go super viral where they like find two like a guy, a couple on a street and they like sketch them, stop them. But, but, but they, they sketch them like really ugly, but they like stop really beautiful people. And then they're. They turn their artwork around. They're like, what the fuck? And those, those do really well. Like it'll be like a very handsome guy, but then it. They'll do their face like really round and like with buck teeth.
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Unknown A
And it's always those do really well. On TikTok. I've seen some get 100 million views. So that would be one way you could do drawing. I mean even it just if you're a good enough artist, like, and if you're not, just get good and study and be good. I would like. You could design like a hospital floor or something for like make a witch kids and like do like cool artwork or something. If there's like some film you could put up over draw it and like do a design that they just peel off a couple days later. Like that wouldn't be that expensive and that'd be cool. Like I surprised Make a wish kids with, you know, their favorite characters or something. Yeah, I mean the. How many? One.
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Unknown B
When you're brainstorming, are you usually just kind of by yourself? Are you like, what's your career? Like, if I said you got to come up with something, what would you do to set yourself up to come up with great ideas?
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Unknown A
Yeah, because in transparency I have teams now and so I don't. I'm not as like I used to do this all myself. Now I Pay a lot of people to do it. And I just like work with them on the back 10%. But I mean, yeah, if you really want to come up with like, great ideas, you need to surround yourself with other very creative people. I mean, I, I'm not going to say their names, but I have at least five people that I, If I really needed to solve something, I would call, I'd fly them down, it would be boom, boom, boom, boom, me in the middle. And we, we, we can solve anything, like, creatively in terms of virality or anything like that. They're just like, really, really good. Like, one's good with thumbnails. One's like the smartest guy I've ever met when it comes to titles.
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Unknown A
Another, he's just a fucking freak and he says the craziest stuff, but it's very, like, inspirational. And so you need like that, like, shotgun that's constantly shooting out stuff. And then like another guy, we would describe him more as like a sniper. Like, he's not gonna say much, but when he says it, you're like, dang, that's good. Um, so, yeah, I just have like my go to people who are like, very creative and like, yeah, they just pull the best out of me. It's very important you have that. Like, I think didn't Steve Jobs call it in, like Creative Inc. Like his think tank, and they had a thing.
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Unknown B
Where they were like, at Pixar, they have a book called Creativity Inc. Or Creativity Inc. Yeah. And he said, it's not. People think, oh, we just come up with the best ideas right away. He goes, no, it's. He goes, the creative process is taking something that sucks and removing suck. And so he's like, yeah, we sit there, we watch the first version and it sucks. And then we, we trust each other enough to be like, yeah, that kind of sucks. But here's what sucks about it. Go back, try again, try again, try again. He's like, by the end, by the tenth thing, we just removed all the suck and all that's left is the good bit.
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Unknown A
Yeah, I was just.
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Unknown B
Do you buy that? Is that.
-
Unknown A
Yeah, I was just at Pixar is at the Steve Jobs building. And I was just with some of the employees out there working and just seeing how they go about it. And like they're doing daily reviews over there, which is like, you know, every day, like what they work on. They're showing to like the director and stuff and getting like real time feedback and they're very, like, egoless. And it was very cool. To, like, see their culture and how they go about it. Like, because they. I mean, in terms of animated films, they're second to none.
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Unknown B
Right.
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Unknown C
I remember a couple years ago when we talked to you, you said that coming up with ideas was still the thing that you felt like you had the most trouble handing off to anyone else. It was like the thing that you still just, like, excelled most at and couldn't get.
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Unknown A
I've trained so many great people at that now.
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Unknown C
Okay.
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Unknown A
Yeah. I mean, I. I have enough ideas for the next five years, so that's not a bottleneck at all. Like, I have too many. Like, I. I would just start listing them off, but then the problem is everyone's stealing, so.
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Unknown B
Yeah. Yeah. Okay, great. Let's go to the next one. All right, so we have. That's three of the rules. Number four. I'll flip this one. Cloning.
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Unknown A
Yes. All right, so the.
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Unknown B
The backstory of this one is last year when we were doing our camper event. It's basically a room full of business people, billionaires, all, whatever. And you started describing how you run your company, and you were 25 years old at the time. You're now. Now you're 26 with these people.
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Unknown A
Double my age and 20 times the experience of me. Correct.
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Unknown B
And so they're. We're listening, and we're like, so who is this guy? This guy's been following you around all day. Who is this? And how do you run this? How do you train people? And you were like, you described this process of cloning, and I swear I saw, like, five billionaires make a note to themselves. So can you describe what is your cloning principle and what does that mean?
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Unknown A
Yeah, well, the thing is, like, as a founder, because I assume a lot of your viewers run founders and investors. Like, you're constantly having to put out fires. You're constantly having to do things, and that's a flaw. You're always going to be putting, like, having to work on stuff. But you should view anytime you have to work on things as a flaw. And it's like, how do you. What's the fastest way to stop working on something every time you work on it? Have someone on your hip and have them learn how to do it. Essentially clone you to do that task. And so anytime. I don't ever work alone anymore, because anytime I'm doing something, that's a problem. And, like, someone should be doing this in six months. And so that's. That's just, like the cheat code to doing it.
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Unknown B
And it's cloning. Not training. Why?
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Unknown A
Well, we would call. Now that I have hundreds of employees now, I think we're probably closing out on 500. So it's a lot more training. But clones are more like the all in people who are going to like run your company one day and make high like and have the upside to like live with you and you know, because like someone who's making $40,000 a year, they're not going to live with you and follow you around 15 hours a day.
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Unknown B
Right. You know, early on you had that. You had people.
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Unknown A
You still have people like that. But it's like that's, that's just a small one of it. So. Yeah, of the. On the core team. Yeah, 100%. It's just like the thing is, the more you know about everything going on, the better. Because a lot of what you do in one part of one vertical business, in finance or in this or that affects other parts. And so the more you understand the whole business, the more you understand the ripples you create across things, the better, efficiently and better you can do these kinds of things. And so just having a clone who knows everything about the whole business as opposed to just one section just makes it where they can just make decisions so much faster at and they can cut through red tape. And it just makes it so much easier for you to just like.
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Unknown A
Because like when you're in hyper growth scale, you don't know like what the next fire is going to be or the next things is to fix. And so you just have a couple versions of yourself. It's just so nice because it's like, oh, this thing over here in editing is falling apart. All right, clone that. You followed me around for the last three years. You know what I would do? Just go fix it. You know what I mean? So I don't have to go fix it.
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Unknown B
Every part of a company is not like. It's not like you look at a thing. You're like editing. Editing is its own thing. No, editing is people editing. Right. Everything is people. And so what I liked about the way you were doing it was, I think on the outside, people hear this, like, follow you around all the time, live with you. That's crazy. I would, you know, that's, that's harsh. I met the people doing it and they were like, this is the greatest opportunity. Exactly. I came here for this. I wanted to. I want to be great. He's given me the opportunity to be great. Not everybody wants this. I really want this.
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Unknown A
You can either go to college for like, not even Four years. Go to college for three years. Or you can follow Sean around for three years and like, just all day, every day. And the version of you that follows Sean around for three years will make way more money, you'll be way more experienced, way more valuable to him. Or you could just go to any one of his competitors and you'll make ten times more than if you guys.
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Unknown B
Have ever heard the Warren Buffett cloning story.
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Unknown A
No.
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Unknown B
So Warren Buffett, when he was young, he wanted to learn investing, right? So he goes to the guy who wrote the book on investing, Benjamin Graham, and he's like, Mr. Graham, I want to. I'm Warren Buffett. I'm a big fan of your work. I want to work for you. I will work harder than anyone you know. And you know what? I'm willing to work for you for free because this matters so much. I want to learn from you. And Ben Graham goes, son, your price is too high. And he was born, was like, surprising. And then later he's like, he was so right. I got so much more out of working every day at Ben Graham's hip than him getting my free labor. Actually, the value exchange was like completely. He was correct. And that always stuck with me because it's so true. Like, dude, how do you.
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Unknown B
If you want to learn, that's the best way you could possibly learn. And as a founder, you know, ultimately you want judgment to scale. So it's like if people in your company can think, what would Jimmy do? And get the right answer. Now you got two Jimmy's right, You know, like for the most part.
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Unknown A
And then other times it should be like, what would Jimmy do? Okay, Jimmy's not always right. In this instance, he's an idiot. Let's go call him out on it.
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Unknown B
What will he say when I tell him what I'm actually going to do?
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Unknown A
Yeah. And then they think even one step further, which is like, my, like, long term clones are great. They'll be like, okay, well, Jimmy's going to want data backed. He's not going to care about an opinion. So I'm going to just go do all the research and grab the data. And then they'll, they'll ask me something and I'll say, blah, blah. And they'll be like, I knew you were going to say that. And they'll hand me things. I'll be like, what about this? I knew you were going to say that. And I'm like, oh, great.
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Unknown B
And by the way, it's not just you. Even other, there was like a guy he was also cloning people. He's like, yeah, I'm the. I'm the main guy for this part of the business, so I need to be training people. So this is how I'm doing.
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Unknown A
Zero to one is so difficult, but then one to three, you know, like, is so much easier. So that's like, the hard part is, like, training that for, like, downloading, I'll pick or anything. Like, writing the videos. Right? Like, obviously, I used to write all the videos myself. Taking all that and getting where someone else could do it without while keeping the essence of, like, what makes it viral and what makes it good and not feeling too corporate and scripted, because we're not scripted, et cetera. Like, going from zero to one, that took like five years. But then, you know, him training the next two people is great because I don't have to do it. And he trains those two and those two train the next. And so it's just like that first clone is so imperative, and then they can do the rest.
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Unknown B
That's great. You want to do the next one?
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Unknown C
All right, sure.
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Unknown A
Possible is possible. Fuck yeah.
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Unknown B
Impossible is possible. All right, so this is. I asked your. I'm friends with Rohan, the guy who runs your TikTok.
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Unknown A
Yeah.
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Unknown B
I go, tell me the thing where you realize, like, this guy's built different. This guy thinks differently than a normal person would. I was like, that's the story I want. He goes. He goes. I don't know how to explain it. This is the quote. Jimmy will give you an impossible mission, but he'll say it in a way that makes it seem totally possible. And then he leaves the room and you're like, God damn, this is impossible. He goes, for example, Jimmy came to me and said, I need 10 million TikTok followers a month, Rohan. He goes. And every month I told Jimmy it's impossible, like, a hundred times. And he told me, do it 500 times. He told me to do it 500 times.
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Unknown A
I think we had two months where we had 10 million.
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Unknown B
That's what he told me. He goes. He goes. He goes. I didn't do it most months, but I did do it, like, you know, two months and we got way further than we ever would have got had he not laid down, like, kind of this impossible gauntlet. So, yeah, that's one story. I'm sure there's like a thousand of these. But, like, do you live by this?
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Unknown A
I guess.
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Unknown B
How would you. How would you talk about that?
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Unknown A
Well, I don't try to just give people KPIs. That I think are impossible just to torture them. I just, like, I think most people, they're. When you ask them to do something, like, very incredibly difficult. Like when I first did I want to bury myself alive for a week. Like, people's first inclination is just, that's not possible. And, like, technically, almost anything is possible. It's so. It's just like. So my first thing is just like, why do you say that? Like, let's go through the gambit. And then they'll always be like, well, it's just not possible. And then you just have to be like, go do the fudgeing research. And then they'll come back. And it's like, is it too expensive? Because we can figure out ways. Is it too unstable? We can navigate safety or whatever it is. And so it's like, I hate when people tell me something can't be done.
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Unknown A
Just tell me the cost and, like, what the problem where the bottleneck is. Yeah. And then if, like, then let's look at those and objectively, if it's too expensive or something that's not worth investing time into or what, then that's fine, and then I'll kill it. But just tell me something, because, like, half the stuff I did, if I just listened to people and they told me it wasn't possible, like, I wanted the Eiffel Tower for a video. Not possible. Why? Why? Why is that not possible? Go get the fucking Eiffel Tower. Like, until the head of the president of France tells you no, it's possible. Like, I don't.
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Unknown B
Then when he says no, ask his kids, see if they have some sway.
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Unknown A
Well, that's the. Give him. While you're on the phone, like, we just filmed a video where we had the three pyramids of Egypt, and we were like, you know, spending like we were there for 100 hours, this crazy video. We explored the pyramids. It's like my favorite video ever. Same thing. Like, you can't just have the three pyramids. I'm like, did Egypt tell you that? Like, what do you mean? Go make some phone calls? You know what I mean? And it's just constantly, even today, when I'm not with my core group, that I've trained very well. It's just always like, you can't do that or, no. Or they'll go make a phone call or, okay, fine, Jimmy, we'll go try to get the pyramids. They'll go away. They'll come back a day later. You can't have the pyramids. I'm like, who'd you call this tourist guy who, like, works at the Pyramids.
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Unknown A
I'm like, okay, call the head of tourism. Like, how do you get their number? Okay, well, that's different. You didn't ask me how to get the head of tourism's number. You asked me. You just told me it was not possible. So now, please don't do that again. We gotta figure out what the problems are. Let's figure it out. And then we make calls, and you figure it out. And next thing you know, it's. And so it's just like, that's a big thing that you have to, like, if you really, in my opinion, want to innovate and do things that are, you know, I've never been done before, and push boundaries. You have to, like, have a mindset amongst your people that it's not nothing is impossible. It's just, how much does it cost? How do you do it? And then you just make an objective decision.
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Unknown C
It seems to me like when you solve these impossible problems, you have to think on, like, a lower level rather than a higher level. Have you heard the story of Elon getting his rockets from Texas to Florida where they launch them?
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Unknown A
No.
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Unknown C
So the normal way everyone gets their rockets to Florida is on a barge, Right? But it takes, like, three months and costs a bunch of.
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Unknown A
Didn't he fly it there?
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Unknown C
He drove it there. He's like, no, we're going to drive it instead. And they're like, well, it's way too big.
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Unknown B
Like, well, first answer was, it's impossible. Just can't do it.
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Unknown A
Yeah, yeah.
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Unknown B
And he said, let's go. And he has a great line, which is, physics are the only laws. Everything else is a suggestion. And he's like, is it physically impossible to get it to Florida?
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Unknown A
No.
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Unknown B
Okay, we agree on that. Great. Now let's continue to figure out where the bottleneck is. And it's like, oh, the boat. Too long, too expensive, whatever.
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Unknown C
And so, you know, well, it's impossible to get it through overpasses. And so they. He's like, well, what would be the shortest way to get there without encountering a single overpass?
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Unknown A
So they go.
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Unknown C
They do this, like, extremely circuitous route all on back roads. And they're like, but even if we do that, there's still a problem with power lines and telephone wires. And so they have, like, some of the smartest people on earth driving in a van in front of these rockets with big poles, and they just push up the telephone wires, go under, and then they go to the next telephone wires, and it's just, like. You just have to, like, approach it like a caveman almost, to, like, beat the impossible. Do you find that's the case a lot?
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Unknown A
Yeah, quite a bit. And a lot of it is just a willingness. It's just people who have. Love what they do, and people who really love problem solving will, you know, figure these things out. And so it's just having the right person in the right seat at the right time who, like, actually wants to go deep. And, like, people. There are certain people where you give them something that seems impossible, and they will be giddy and they'll be, fuck, yeah, I can't wait. Like, I have people like that where I could call and be like, what's something?
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Unknown B
They don't wake up until it's. Until it's hard.
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Unknown A
Well, it's like, I guess if I wanted a different world, Wonder if I was like, I want the Taj Mahal for a week, right? And they're like, people are coming to my called and said that, like, I promise you, they would smile and be like, okay. Like, they'd see that as a challenge. They'd go to war to figure it out. And then not in my company, but just. There are other people that you would say that. And, oh, my God. You know, and so you just got to get the right people who just deeply enjoy solving problems and, like, see it as a challenge. And, like. Like, there. There are people built that way, and those are the people that really succeed in that environment.
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Unknown B
And even a different example, that's not getting the Taj Mahal or the Eiffel Tower. One of my favorite videos of yours where I. The first time, I was like, all right, respect. This is before I met you, okay? I was like, okay. Respect was. Ben was telling me about you, and he goes, he. He made a video, said, I. I'm going to cut through this table with a plastic knife.
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Unknown A
Oh, my gosh. I remember this weirdly very well. I was sitting in high school, and I just, like, I had a. I don't know, after lunch, I just had a. I put the plastic knife in my pocket for some reason. I don't remember why. And then I just put my hand in my pocket. I was like, oh, plastic knife. And then I just started, like, scraping against the desk, and I was like, oh, wow. I'm like. Kind of like, I could cut this desk in half. Like, just like your stupid little high school desk. I just did this for, like, five minutes till, like, the teacher was like, what the fuck are you doing? Stop. And then I Just was like looking at the little indention. I was doing the calculations in my head. I was like, it'd take me like 10 hours to cut through this according to my math.
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Unknown A
I was like, fuck it. I think that would be like a video where people would be interested. So I went to the store on the way home and I bought like a thousand plastic, like the cheapest plastic knives I could find. And then I just got this like $20 fold out table and I just went in my room, hit record on the camera, and I just went it down. Cause the plastic knives would get dull after like a minute. And I was just cutting through it. And I think that. I think that took 12 hours to cut through the table of plastic.
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Unknown B
But that's what I'm saying. It was no money. It was no money. It wasn't Taj Mahal. It was like creativity or. Well, first, boredom. Boredom is the key. This is like how Einstein.
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Unknown A
Well, and it's like so dumb. It's just like, like the. How many leaks does it take to get to a center of 55? How many plastic knives does it take to cut a table? Half. It's just like people were like, what a fucking.
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Unknown B
Did you do with one, by the way?
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Unknown A
Or no, no. Probably thousands. Okay, gotcha.
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Unknown B
That's insane, by the way. That's a spoiler. I think that one we kind of copied number eight, which is no. No doesn't mean no way. And there's a big difference between no.
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Unknown A
It'S possible and no doesn't mean no. Exact same thing. Yeah.
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Unknown B
And I like the clarification you had, which was like, you're not just like the asshole boss that's like, I need this impossible thing done. You know, whatever. It's more like, hey, I want to do this impossible thing or I want to do this great thing. No. Okay, let's get curious before we just, like make a decision here. Why? And let's try to understand it. And if it truly is no, which it rarely is, fine. But it's usually not. And then the cool thing is, if you do that in the company, do it once, people are like, oh, wow, that was interesting. Do it twice. By the third time you do it, people are like, all right. Like, that's the way. Right? It's contagious.
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Unknown A
50 of kind of a religion.
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Unknown B
People start to believe when they see it. Right?
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Unknown A
Yeah, I need your employees. For me, it tends to take a couple dozen times for it to keep pointing at it.
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Unknown B
I'm like, guys, remember what we said? And then what happened? Let's like, yeah, let's. Again, let's take that and rap. That's a rally cry for us now. Like, we could do all these things, right? Let's. Let's immortalize that.
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Unknown A
All right, we got three more to go. All right, there we go.
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Unknown C
Consultants, our cheat code.
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Unknown A
Yeah, and honestly, because I wrote this, they're referencing my thing I wrote a couple years ago. I would update that. Just say, like, experienced people or cheat codes. The right ones. Because it doesn't. Because, like, my handbook, I guess that's what you would call it, leaked on Twitter and like my production bible. So many people were like, consultants. And even consultants are like, putting this on their website.
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Unknown B
Even Mr. B endorsed on LinkedIn.
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Unknown A
So many consultant tweets are like, yes, he validated our industry. And I'm like, well, I wasn't specifically talking about McKinsey. You know, it's just more like, you know, especially with us, because we do so many random, weird things. I mean, what did I say in here?
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Unknown C
Consultants are literally cheat codes needed to make the world's largest slice of cake. Start off by calling the person who has made the previous world's largest slice of cake. Lol. He's already done countless tests and can save you weeks worth of work. I really want to drill this point home because I'm a massive believer in consultants. Because I've spent almost a decade of my life hyper obsessing over YouTube. I can show a brand new creator how to go from 100 subscribers to 10,000 in a month on their own. It would take them years to do it. Consults are a gift from God. Please take advantage of them in every single freaking task assigned to you. Always, always, always ask yourself first if you can find a consultant to help you.
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Unknown A
Exactly. Because we do so many weird, different things. Like, oh, we're gonna bury me alive. Call David Blaine. He buried himself alive. You know what I mean?
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Unknown B
How's that phone call go?
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Unknown A
Great. They're usually like, well, we don't have David Blaine's phone number. And then I'm like, okay, I'll DM him on Instagram. And I'm like, here's his phone number. Call him. Figure out how he didn't die.
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Unknown B
But you do these things. Like, one night I was just hanging out my house, get a call, NC number, pick up.
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Unknown A
Oh, yeah, it's usually I go on walks and then I just like, I will literally just close my eyes and, like, flip through my contacts and I'll like, stop. And, you know, when it's on S. You'll be there and I'll just be like, I'll just have a random name. And I'll be like, teach me something. Sometimes the calls are one minute, other times are 20. And yes. Like, you gotta always be learning.
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Unknown B
I feel like you're saying that almost like it's a normal thing, you know, like, nobody does this. Right.
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Unknown A
Like, that's like, I don't understand why that's.
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Unknown B
I kind of started to steal it because I was like, why not? I'm also like, I'm obsessed with learning.
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Unknown A
Yeah.
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Unknown B
And something like maybe the mechanics of it. I was confused. So I call these people. Then I just say, like, hey, teach me something. Stop. Well, yeah.
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Unknown A
Yeah.
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Unknown B
Teach me something. What's. What's something?
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Unknown A
What's funny is the more you do it, the more people will come to expect it too. So, like, I'll call someone, they won't answer, and then they'll be like, let me guess, you're on a walk. Sorry, I'm busy. And then I'm like, I don't even have to respond. I just get it, you know, because at the start you'll, you know, you'll go on a walk and you'll call 20 people and you have conversations with 10, because you know, these high caliber people are always busy. And the other 10 will call you throughout the next 24 hours. And it's like a nuisance because you'd be like, I was just born on a walk. I was just born a while, so. But now they. Everyone just gets it. Protocol. Yeah. Yeah. They're just the call. Yeah. So it's like so funny that I've become known for that.
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Unknown A
And like, people will answer and like, sometimes I won't even say anything. They'll be like, all right, here's what I've learned. It's like, great, because then I just like, these are people who are, you know, some of them running companies are doing billions of dollars a year in revenue and they're learning tons of things. They're always experimenting. And I just get this five minute brain dump of everything they learned. Suck it out of them. And then I'm like, here's what I learned because I always. A big part of this, if you wanted to go well, is you have to add as much value, ideally more than what they're giving to you. So I try to help them in any way I can. And then. And then you hang up and you go to the next one.
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Unknown B
Another one that is in the kind of consultants are cheat codes is we do these Talks at our event. So at our basketball event, it's kind of like, play ball all day till we're, like, dead tired. And then at night, it was like, we're hanging out. And the first year we did it, I remember because I created the events. I was kind of the host. I was like, I don't want to be, like, forcing, like, a conference vibe. I was like, really, like, tiptoeing around. I was like, I don't want this to be awkward. But it was actually more awkward because nobody knew who anyone else was. You did this great thing. You grabbed the chair, you put it in the middle of the room. You're like, hey, sit down real quick. You go, all right, who are you? What's your story? And then they would start to tell, like, a long winded story.
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Unknown B
But what I liked was you would have questions. So, like, we had a real estate guy, and instead of being like, all right, teach me about real estate, which the guy doesn't know how to start, you were like, if I had $10 million, what would be the best way to turn it into 100? Through real estate.
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Unknown A
Yeah.
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Unknown B
And then he talks for, like, five minutes.
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Unknown A
You're like, cool.
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Unknown B
God, I should just give it to somebody like you. Makes sense. Onto the next. And I was like, I love the power of kind of like the right question, the right person.
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Unknown A
And honestly, in group settings like that. Another thing, too, is just not being afraid to cut people off. Because some people are just so not aware that, like, there's 20 people and you've been rambling for 30 minutes. And I'm like, I feel like they got another 15 in them. And three of those people are on their phone. Those two are checked out. Those five are too nice to say anything. I'll be the one who. It's like, hey, we get it.
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Unknown B
All right, I got the next one. Block out the noise. Okay. Block out. You want to do block out the noise?
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Unknown C
Sure. So here's the quote. When you're small, people say, you're too obsessed. You're a weirdo.
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Unknown B
Get a life.
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Unknown C
Be realistic. This is from you. People will try to convince you that you're out of your mind for wanting to do this. Then when it works, yo, your drive, your tenacity. That was great.
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Unknown A
Yep.
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Unknown B
Yeah.
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Unknown A
Everything you guys have been flattering me with throughout this podcast are the exact same things I got low key bullied for in high school. It's, like, hilarious that now these grown men are like, yo, this is fucking awesome. You're like, all in. Impossible is not Impossible. No doesn't mean no. And you just like love this shit. And like, and in high school, that's what a fucking nerd get a life like loser.
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Unknown C
Yeah, that's why, that's why you call it block out the noise.
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Unknown A
Right?
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Unknown C
Because the same things that people admire when you're successful are these are the things that people are trying to tell you to stop.
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Unknown B
If you have listened, you wouldn't be Mr. Beast, right.
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Unknown A
You wouldn't be here, right. Everyone else, then, yeah, just normal job. But the thing is, it's like, it's the big takeaway is it just means you're not around the right people, right? Because like, obviously if I was around you guys when you were younger, I'm sure you guys would have been like, oh, what a weird obsessed nerd. You would be like, yo, this is sick. Let's grow together. Or we, you know, maybe when we were 18, we wouldn't have that much emotional intelligence, but we would have like flocked together. So it's, it's also just finding the right people to be around. And if you're having to block out a lot of noise, then you're just like, you have a serious problem.
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Unknown B
It's a signal.
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Unknown A
Yeah. Like, you really got to change who you are, because that's really it. I mean, if you're the smartest person you're hanging around, make, you know, the, the one with the most ambition and everyone else is just bringing you down. Like, you're literally just going through your entrepreneurial life with like a 10 pound weight shackled to your leg. Yeah.
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Unknown C
Last one. Let's go into reinvest everything.
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Unknown A
Yes, sir.
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Unknown B
Can I give you my, my version of this? I think people know you reinvest a lot of money to almost a comical sense. Like, we made 100 grand last month. Great. We're investing 101 this next month.
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Unknown A
So. Yeah.
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Unknown B
Jimmy, where'd you get the extra?
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Unknown A
I got the largest unscripted streaming deal in history and somehow lost a ton of money on it.
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Unknown B
These games.
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Unknown A
Yeah.
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Unknown B
Yeah. When we were here the first time, somebody was like, you know, what do you think is his kind of like his edge? I go, his edge is that he takes all the money he makes and then he reinvests it. He takes all the hours he has and he invests it into the channel. Then he gets the best people and he like, gets them to believe that they should invest it. And he doesn't ever want to quit. I don't think this guy's gonna like, get rich and retire like every other YouTuber, I was like, that's like a kamikaze level of commitment. Like, I don't think that's right.
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Unknown A
You used to call it a kamikaze.
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Unknown B
Commitment, because how do you. What do you do. What do you do with somebody who's willing to just, like, plow it all back in? Like, yeah, that's a. That's not the person I would want to compete against.
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Unknown A
Yeah.
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Unknown B
So that's kind of. I guess that's why, to me, this is.
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Unknown A
I mean, you just described it perfectly. I don't even have to say anything like, yeah. I mean, ideally, you find the passion that you love and you're all in. And it's, you know, you shouldn't have to, like, force yourself to go get up and write. It should just be what you love to do, you know?
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Unknown B
What's the CFO telling you as you. At the beginning now, now it's kind of known. But at the beginning, when you were describing your approach, CFO was like your mom at the beginning, right?
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Unknown A
Yeah. Well, I mean, at the beginning, it was me. My mom and a couple of friends are high school, so she was 10 jobs. I was 20 jobs. I mean, now they just are. I mean, people kind of normalize to your weird craziness. So they're more.
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Unknown B
But that's now what. At the beginning, what was that?
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Unknown A
I mean, everybody was deranged. You know, like, oh, why do you like? Because, I mean, I. Everyone, you know, a big budget YouTube video used to be 10 grand. I was the first one to ever spend a million dollars on a video. And 2 million.
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Unknown B
This is. Yeah, this is probably the best example, right?
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Unknown A
Like, yeah, I got a brand deal for 10,000. I've grown. You keep saying CFO. Like, I had a CFO back then. Like, you know what this was? This was me and, like, paying a guy I went to high school with, like, 10 bucks an hour to help me. But I, I. And me going, mom, what are taxes Help. I didn't make money. Do I pay taxes? And she's like, yes. And I'm like, fuck. But yeah, we. I got a brand deal for $10,000. And then I just went outside like this. I used to live like, two minutes. The, like the $700 a month apartment I was telling you about or duplex was like, literally two minutes down the road from this. And so I just got the 10 grand. I was like, why are we. The money. They wired it, withdrew it, and gave it to this homeless guy on the side of the street.
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Unknown B
Were you not Tempted to, like, have money for the first time, pocket five, give away five.
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Unknown A
So I pocket five, spend on a different video. What else do. What else do you do with the money?
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Unknown B
It's like, there's a story of Zuck when he got offered a billion dollars for Facebook early on, and they were like, mark, we should talk about this.
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Unknown A
And he's like, oh, if I got this money, I would just start a new social media platform. And I liked the one I had.
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Unknown B
I liked the one I had. This is, like, legendary.
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Unknown A
Yeah. And it's the same thing here. It's like, I could pocket it, but I just make different videos, and I just want to film this one. I mean, it's literally the same thing.
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Unknown C
It reminds me a lot reading about Walt Disney. This is what he was famous for because his brother rolled.
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Unknown A
I loved your podcast on it. Thank you.
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Unknown C
It was like, the business almost done.
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Unknown A
How to take over the world.
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Unknown C
A Roy would, like, pull his hair out of, like, walt, can we please just, like, save some money? And he had, like, a compulsion almost to take all the money. He, like, felt bad keeping any money. He's like, no, it has to go into making better shows.
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Unknown B
Yeah. Do you feel that?
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Unknown C
Like, does it.
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Unknown A
No. It has nothing to do with, like, wanting to keep. It really has nothing to do with money itself. It's just, I want to make the best product possible. And so it's like, here's the product I want to make. And I'm always having to settle because we can't spend $10 billion on a YouTube video, you know, I mean, like, because they're. I would love to go buy everything in every single store in this entire city and donate it all to charity, you know, that'd be $200 million. So I can. But so it's just like. It's more, you know, like, this is what I want to make, but I have to dial it back. And it's like, well, now we have a little bit more money, so I just dial it back less. There's nothing. I don't really care. You know what I mean? Like, so by the way, you just.
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Unknown C
Came up with that number?
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Unknown B
Yeah. I was like, he's done the math.
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Unknown A
It costs $15 million to buy everything in a Walmart. But, yeah, 15 million.
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Unknown B
Have you done that? Is that one of the things we're going to. Oh, nice.
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Unknown A
I think that's a fucking banger. And we're gonna donate all to charities, so it's cool.
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Unknown B
What's your, like, ambition?
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Unknown A
Right.
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Unknown B
So it's like, Ben in 40 years is doing the pod.
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Unknown A
Don't ask me 40. Ask like 10. 40's too far. You're gonna give me anxiety.
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Unknown B
Okay, what's like the, what's the dream? Dream?
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Unknown A
Right now I can't do 40 because. But for the like, next five, the big thing I'm focusing on, which I was telling you guys about in the car, is just feastables. Why people listen, what can you explain.
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Unknown B
About your business empire?
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Unknown A
Yeah, yeah. Well, specifically, what chocolate might seem so random. Why is the largest YouTube in the world selling chocolate? Well, right now, 70% of the world's cocoa comes from West Africa, Cote d'ivar and Ghana. And majority of the people who work on those farms are actually kids or child labor. So it's like 46% of labor. So I guess it's not majority. So I should correct this statement. 46 of labor is illegal child labor. Yeah. EQ.
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Unknown B
I'll eat this while you talk.
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Unknown A
Yeah. So, um, when I got into selling chocolate, I just learned about that and I talked to like execs at big chocolate companies. I was like, so what I hear like this child labor thing, like, is this just like, we're just cool with this? And they're like, well, it's just tell's always been. And there's not really anything you can do about it.
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Unknown B
I'm like, that's the way things have always been.
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Unknown A
Like, I literally, I said to one, I think I don't remember the exact. I'm going to butcher it. But I was like, Elon's put it like, going to put people on Mars. And you're telling me we can't not have little kids farming our chocolate. We can't just find people over the age of 18 or whatever. And they're like, well, it's not that simple. And I'm like, what the fuck? So that kind of like pissed me off. And yeah, 79. Yeah. What you mean to say is that would hurt the billions of dollars in free cash flow you're spitting off in your margins. But anyways, so I was like, I went down that path like two years ago. I was like, okay, well, you actually.
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Unknown B
Went to West Africa.
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Unknown A
Oh, yeah. Worked on the farm before even that. It's just like. So then I was, we're going to start referencing a piece of paper. So then consultants are cheat codes. I was like, what is the largest ethically sourced chocolate company in the world? Who's the ones doing it? Right. So have you heard of Tony's Chocolate? Yeah, yeah, yeah. So they're they're great. It's. It's a European brand. But they're like. A reporter used to call out big chocolate and be like, there's a lot of child labor. You guys aren't ethical. And like, they would just ignore him. And so then he's like, fudge it.
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Unknown B
He started it, right?
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Unknown A
Yeah. And he started a chocolate company, and that's Tony Chocolate because like the lonely.
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Unknown B
And it became like a $200 million.
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Unknown A
It's doing pretty well. And so I was like, let me get in contact with these people. And I just started talking to them. I flew them here to Greenville like the next week. And we were just like. I was like, teach me everything about child labor, how we can remediate it, what should we be doing on our farms, et cetera. And like, I just had like phone calls with them every single day, studied. And then the next five companies that are also doing ethical things, I just absorbed everything they're all doing into my brain and I was like, cool. All right, I know what we need to do. Step one, like, the main reason why there's child labor is just poverty. Like, most of these farmers are making a dollar or less a day. So, like, if you're getting paid a dollar, how can you hire someone that's over the age of 18 to working at farms?
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Unknown A
So you end up just using kids because they're cheaper, free. So step one is you, you just have to pay them a living income. So 100% of our farmers are paid a living income. So I can go super deep. I'm going to keep this mile high because I know not everyone is as passionate about the chocolate industry as me, but this is what I live and breathe. But so what is a living income? Right? Because obviously a living income in America is completely different than in West Africa. So there's a living income reference price where they look at the cost of like bread and living and inflation. And it's like, you know, if a farmer sells you like a metric tons of cocoa, they need to make this for them to be able to live roughly and be able to. So we pay 100% of our farmers living income reference price.
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Unknown A
So there could be an instance where you're a farmer, you give us a shipping container of cocoa and you're like, you know, we want $1100. I'm like, no, you want $1300. Is $1300. Now make sure there's no kids on your farms, you know what I mean? Like, or kids in illegal child labor. And so that's. I Mean, I'm oversimplifying everything. None of this is a very complex thing. And there's these. We're talking about tens of thousands of farms. There's millions of farms there. And this is not. None of this is as simple as I'm portraying it, but I'm just doing my best to generalize it all. So you pay your farmers a living income. All our beans are fair trade certified. And then we work with CLR Mrs. Which is the child labor remediation system. And then they routinely audit the farms, interview the parents, interview the kids, see if the kids are going to school, working on the farm, et cetera.
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Unknown A
And then if, you know, they identify cases of child labor following up and getting the kid out of the child labor and stuff like that, which all the. And then we also just little things because it's. Since it's all root of poverty, the more money you help them make, the easier it is for them to, you know, stop using a little child labor on the farm. So we have coaches that will like represent 200 farms and they'll help them get more yield and like educate them on things they could be doing to grow more for trees or have more trees or well, you know, occasionally give them wheelbarrows or things like that so they can just, I mean, a little something as simple as a wheelbarrow. I mean, it's a big difference between carrying 10 cacao pods, theoretically, again, generalizing everything, or, you know, to carry 40.
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Unknown A
And a wheelbarrow like that statically makes you four times more efficient. Is now again making up numbers. Yeah, so my goal is just to make Feastables the largest ethically sourced chocolate company in the world. And you know, if we can do $1 billion a year in chocolate sales ethically while being profitable, then I can use that as a model to, you know, on my videos talk about being chocolate and all the unethical things they're doing and just be like, look, it's possible to be profitable to not do it at scale. There's no excuse. Besides, they just don't care. And then, you know, we'll see what happens when I get to that point.
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Unknown B
Last year when I was here, I asked, I think your, your right hand guy at that time, I was like, what's, what's Yalls focus for the year? And most people don't have an answer at the tip of your tongue. His was like instantaneous. He goes, I think you had a number of the number of YouTube videos. 22 or something, 26 made, 26 bangers sell a lot of chocolate, get jacked.
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Unknown A
Yeah.
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Unknown B
And he said it like, that fast.
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Unknown A
Every day, all three.
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Unknown B
And you got in great shape from the last time.
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Unknown A
Can you. Yeah, I. Was it. Was I still fat last year, or was that the first year? No, it's first.
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Unknown B
First year was. I mean, I'm gonna get fat, but, like, you know, I was a walrus.
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Unknown A
I was 240 pounds. Yeah, I'm right now. I'm 190.
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Unknown B
So I probably had started lifting at the last one we did. And in this year, you're like, like, yeah.
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Unknown A
Year one, I was 240 pounds. Year two, I was probably 215, 220 pounds. And now I'm 190. So, yeah, I'm, like, probably 25 pounds lighter. I can't wait to ball.
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Unknown B
How did you. What'd you do? Like, what was your approach to getting jacked? Or, like, how did you approach it?
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Unknown A
I. I'm very heavily influenced by the people around me. Like, if I spent too much time with you, I'll start speaking like you, acting like you, thinking like you. So I'm very cautious of that. So I just put a lot of jack people around me, and then, like, my. My metric of success was, like, how frequently are random people just handing me chicken breasts or like, you know, something high in protein? Like, you know, because, like, they're, you know, all this, like my old friend group, you know, all the time they'd be like, oh, we just ordered pizza or this or that. And it's like, it just makes accomplishing my goals so much harder. And it's like the ratio of people ordering pizza to the ratio of people ordering protein was just way off. I mean, this is just how I analyze my life because I.
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Unknown A
I, like, I'm so all in on business. Like, I don't think about this kind of stuff. So I need an environment that just makes being jacked very naturally. Like, the weightlifting is pretty easy, right? You just go to the gym 45 minutes, five days a week. But it's the. Yes, the food that. That is a. That's not a thing you turn on and off. That's the thing that you have to be consistent on for a very long period if you want to achieve results. And, like, I just. I can't think about, like, that every single day. And I just. And it's like, there are just times where I'm at low points, and it's just a lot harder to be disciplined. And I just know if, like, you know, I always have people who are just Eating healthy, it's just. It takes something that feels hard and kind of makes it fun, like when you're doing it together and learning, you know, and it's just so.
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Unknown A
Just surround myself with other people trying to accomplish the same thing. Just like anything in life.
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Unknown B
This is what. I was living in Australia and I literally bought a plane ticket with no plan one way to San Francisco because I was at this Tony Robbins event. And he said, proximity is power.
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Unknown A
Dang. Love it.
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Unknown C
Did you, like, hire anyone, too, to help you? Do you have, like a trainer around.
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Unknown A
Or a coach or something? He follows me around all day, every day. He said, jack, dude, sitting downstairs, you'll notice he's. He's the one who looks like he could be on a bodybuilding stage. Yeah. Or usually in a tank top, you know?
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Unknown B
Somebody just sent me this. You posted TikTok an hour ago.
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Unknown A
Yeah, I just got out of a meeting with a bunch of billionaires. TikTok, we mean business. This is my lawyer right here. We have an offer ready for you. We want to buy the platform America deserves. TikTok. Give me a seat at the table. Let me save this platform. TikTok. Yes.
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Unknown B
Are you going to buy TikTok?
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Unknown A
I tweeted out yesterday that I was thinking about buying TikTok, and honestly, kind of as a joke. And then I had even a lot of people coming to this event. So many billionaires text me. I mean, I'm probably up to, like, 35 who have, like, unironically reached out. And, like, I want to put money and I want to do it. And then like, two separate groups that have, like, very serious bids together for it also are like, yo get involved in this. And I'm like, my phone just blew up ever since that tweet. So then I made that TikTok because it's like, yeah, I was joking, but now it's like, oh, okay, predict it right now.
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Unknown B
This. I think this is going to happen because I think it should happen. It'd be smart, right? Any ownership group that's doing this would be smart to have you.
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Unknown A
As long as TikTok's willing to sell. Yeah. Everyone interested in buying it once they get us involved. Yeah.
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Unknown B
I don't know the political side, like, how. What's. How that's all going to be forced to divest, but if they are.
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Unknown A
Yeah, that's good. Well, it's going to be banned if they don't. It's just a question of Is TikTok in the seller? Not. Yeah.
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Unknown B
What would you do?
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Unknown A
Oh, God. Bro. We just. We're riding the podcast. You really want to start another five hour talk? Truthfully, I would have to surround myself with, like, the 10 greatest algorithmic people in the world, and I'd have to spend, like, a week with them and just, like, absorb. Like, I have no idea what I would do right now.
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Unknown B
Jimmy, this has been a pleasure.
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Unknown A
It's been fun.
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Unknown B
Thanks for doing it, man. Excited to hoop.
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Unknown A
I don't want tonight Camp five. We'll do another one every two years.
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Unknown B
We like the Olympic cycles every two years.
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Unknown A
In our case. Elon Musk, Jeff Bezos, and Mark Zuckerberg are in the other room. We got to crank out this podcast. Don't come ball with them.
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Unknown B
All right, boys, we did it.
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Unknown A
All right, we're out of here. That's fun. Hey, boys.